Car Buying, Redefined: FTC's Clarity Crusade
In an era when buying a car can be an maze of hidden costs and confusing terms, a change is on the horizon.
The Federal Trade Commission's (FTC) CARS program has set its sights on this conundrum, laying down the law with bold new rules intended to demystify transactions at dealerships starting from summer 2024.
The Transparency Mandate
- FTC's CARS rules require dealerships to shine a light on the true cost of cars, whether buying or leasing.
- The fine print can no longer camouflage fees; dealers must practice what they preach in every sales channel.
- A nod to multiculturalism, all deals must be clear, even in transactions not conducted in English.
Dealerships now face an ultimatum: adapt to the new norms of clarity or veer off the road of commerce.
Financing Forefront
- A crystal-clear breakdown of costs is now mandatory, with an emphasis on the impact of rebates.
- The availability of advertised vehicles and the return of down payments or trade-ins are under strict scrutiny.
Where Optional Isn't Obtrusive
Consumers often find themselves ensnared by unnecessary dealer add-ons. Under the CARS rule:
- Aftermarket items, service packages, and extended warranties are now on the optional items list.
- Dealers have to clearly disclose this, with the only exceptions being manufacturer or factory-installed items.
Protecting Consumer Rights
The new rule is a shield guarding consumers against:
- The waiver of their protections under the CARS regulations.
- Dealerships that may face reimbursement duties and civil penalties up to a whopping $50,120 per infraction.
Accordingly, the FTC's regulations are set to come into affect on July 30, 2024.
Hopefully, gone are the days when consumers navigate a labyrinth of costs and clauses.